The AI-Search Shift Is Bigger Than SEO

Episode notes

Is SEO dead? Or is it evolving into something much bigger? In this episode of The Ecommerce Revolution Podcast , Ramin sits down with Jairo Guerrero , co-founder of Organic Hackers , to break down what’s really happening in the world of AI-powered search. We dive deep into GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and how tools like ChatGPT, Perplexity, and Google AI Overviews are reshaping how people discover, research, and buy products online. This is a practical, no-hype conversation packed with real-world examples, clear explanations, and actionable advice for ecommerce entrepreneurs. ⏱️ Chapters & Timestamps 00:00 - Welcome to The Ecommerce Revolution Podcast 01:32 - Meet Jairo Guerrero from Organic Hackers 03:43 - What is actually changing in search because of AI?

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