The E-Comm Show · 2026-05-27 · 23 min
Your customers are not shopping in a straight line anymore. In this episode of The E-Comm Show , Andrew Maff explains why attribution has become one of the biggest challenges in modern e-commerce and how brands are unknowingly hurting growth by evaluating channels in isolation. Learn how Meta ads can drive Amazon sales, why TikTok creates branded search demand, and how to properly evaluate omni-channel marketing performance before cutting spend too early. What You’ll Learn: Why attribution is broken in modern e-commerce How social ads influence Amazon sales The hidden value of omni-channel marketing Why ROAS alone can be misleading How to evaluate total business impact
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