The E-Comm Show · 2026-06-10 · 25 min
Protecting your brand isn’t just about defending your intellectual property; it’s about protecting your revenue, your customer experience, and your business valuation. In this 234th episode of The E-Comm Show, Andrew Maff talks with Mario Simonyan, Founder of ESQgo, about the realities of brand enforcement, unauthorized sellers, and marketplace arbitration. Learn what steps brands should take today to protect themselves before small issues turn into expensive problems. What You’ll Learn: How to remove unauthorized sellers and copycats Why trademarks and IP protection matter more than ever When to involve an attorney in marketplace disputes How brand protection impacts business valuation
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