The Dylan Kohlstadt Show · 2025-09-01 · 19 min
“We need to start answering questions and proving we’re the authority in our field,” says Irma Karsten. AI is rewriting the rules of digital marketing, especially SEO, and I’ve got the perfect guest to unpack it all. In today’s episode, I'm joined by the brilliant Irma Karsten, COO of the Digital Marketing Academy and head of strategy here at Shift ONE. We’re diving deep into how AI is shaping SEO, from the rise of AI-generated copy that’s starting to look like the “stock images of words,” to the evolution of SEO into something much more personal and authority-driven. We share real-world examples, like how we won a Dubai website project through ChatGPT search, and explore everything from zero-click searches to the importance of personalized content. This one’s packed with actionable insights for marketers who want to stay ahead of the AI curve. We dive into: How AI is changing the face of digital marketing and SEO Why “zero-click searches” and “ask engine optimization” are the future Why personalization is still the ultimate differentiator.
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