The Dylan Kohlstadt Show · 2025-12-11 · 56 min
Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campaigns. Speak their language: How clear, educational, and data-backed content builds trust with technical audiences. Map how engineers buy: Navigate long, research-heavy buying cycles and engage them at every touchpoint - from your website to YouTube. Reach engineers where they are: Use AI optimisation, SEO, and video content to support your marketing to engineers strategy across platforms. Leverage trade shows properly: Turn trade show stands into lead engines using LinkedIn, QR codes, and follow-up journeys. Build a content strategy engineers trust: Thought leadership, technical blogs, data sheets, and case studies that reduce perceived risk.
Ask the Stupid Questions: Building a Sales Career from Scratch | Jacky Rossouw54 / 100
Why Digital and AI Transformations Fail | Jay TikamB2B Leaders Series: Creating a Marketing Strategy in a Rapidly Changing World
How to Differentiate Your Brand | Khensani Nobanda
The Pivot From SEO to EO | Irma Karsten