The Dylan Kohlstadt Show · 2025-10-16 · 1h 0m
While the basics of marketing, like audience and persona identification, may seem straightforward, they’re often overlooked - yet remain critical for success. As B2B marketing shifts from cold outreach to relationship-driven approaches, longer buying cycles demand that marketers refine their strategies. In this webinar, we’ll walk you through the key pillars of B2B marketing that will help you adapt and thrive in a changing world: Key Webinar Takeaways: - Target Persona: Learn how to understand your Ideal Customer Profile (ICP), key decision-makers, and KPIs. We’ll also share a downloadable Target Market Table to assist in persona creation. - Content Strategy: Explore strategies for long-form content, inbound lead generation, short-form videos, and user-generated content (UGC). - Channel Strategy: Why LinkedIn should be your primary B2B platform, and how email marketing continues to play a vital role. - Sales & Marketing Alignment: Discover how relationship-building and Account-Based Marketing (ABM) contribute to achieving higher ROI.
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