The Digital CX Podcast · 2024-10-29 · 56 min
Kat Breeggemann , Digital Customer Experience Program Manager at Automox, joins the podcast to discuss the role of data in driving digital customer success and enhancing product adoption. She shares her journey into customer success, the importance of tailoring digital programs to customer needs, and explores strategies to prevent downgrades using targeted campaigns and persona insights. We also spend some time talking about how LinkedIn campaigns can play a role in your digital motions! Chapters: 00:00 - Intro 02:42 - Kat’s role at Automox 04:17 - Kat’s unexpected journey into CS 06:00 - The student newspaper era 11:14 - Understanding digital program management 13:08 - The power of data in digital CS 19:40 - Campaigns for specific product adoption 23:00 - Avoiding the risk of downgrade 26:56 - Overcoming challenges with data 30:17 - Why showing your work matters 35:52 - Using LinkedIn ads in digital CS 43:34 - Leveraging external data and persona insights Enjoy!
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