The Curiosity Current: A Market Research Podcast · 2025-10-07 · 33 min
In this episode of The Curiosity Current, hosts Stephanie and Brianna Boyer talk with Leena Doshi, Senior Manager of Research at Electronic Arts (EA), whose career spans EA and uShip. Leena explains how insights teams differ from analytics by creating new data to answer human questions, and why framing problems as puzzles (one solution) versus mysteries (ambiguous, multi-solution) is essential in fast-paced industries like gaming. She shares lessons from leading a 10,000-respondent global study, why trust is the real driver of influence, and how her “one new thing per quarter” rule keeps her ahead of technology shifts. Leena also highlights the role of AI in processing unstructured data, the importance of sharp survey objectives (“you can’t boil the ocean”), and why insights must evolve from reactive validation to proactive strategy guiding tomorrow’s decisions. What You’ll Learn: How to frame problems as puzzles vs.
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