Salon Strategy: How L’Oréal Scales Professional Beauty from the Inside Out with Kevin Stang, Chief of Staff, US Professional Products Division - Builders Wanted

Topics in this episode

customer engagement Analytics data insights salon

Episode notes

In this episode of Builders Wanted, we’re joined by Kevin Stang, Chief of Staff to the President of the US Professional Products Division at L’Oréal. Kevin shares his unique perspective on aligning purpose with performance, leading high-powered teams, and fostering innovation in the beauty industry. He highlights the importance of investing in talent, the role of 360 marketers, and the real-world insights and adaptability required to stay ahead of trends. - Key Takeaways: Building strong customer engagement requires a 360-degree approach: balancing B2B and B2C strategies, investing in talent, and fostering cross-functional collaboration. Data should be paired with direct insights from salons and stylists to drive innovation and effective marketing. Speed and adaptability are crucial to keep up with cultural trends, but maintaining authenticity is key to lasting success. - “ What would happen if you had an individual send you a video, you get approval by mid-morning and you're in the content center by the afternoon shooting the content, and it's up within 48 hours?

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