The Curiosity Current: A Market Research Podcast · 2026-02-03 · 40 min
In this episode of The Curiosity Current, Molly and guest co-host Elana Marmorstein sit down with Dr. Brittne Kakulla, Senior Consumer Insights Manager at AARP, to challenge one of tech’s most persistent assumptions that older adults are left behind by technology. Drawing on more than twenty-one years of research at AARP, Brittne reframes the conversation with a stat that stops most brands in their tracks. Ninety-nine percent of adults 50 and older own at least one tech device, and ninety percent own a smartphone. Adoption is not the problem. The shift now sits in how older adults decide what technology earns a place in their lives. Brittne explains why older adults should be understood as selective, not reluctant. Their choices are shaped by lived experience and grounded questions around usefulness, privacy, trust, and fit. Technology succeeds when it supports independence, respects control over personal data, and solves real problems. The conversation moves through AgeTech, gaming, smart home devices, and wearables, with insights from CES highlighting why no single device works for everyone. Life stage, caregiving needs, household context, and cost all shape adoption.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Turning Events Into PR WinsFiredUp! · on CES83 / 100
Quitting vs. Giving Up with Mike Evans, the Founder of GrubHubFounders Forward Podcast · on market research82 / 100
#295: Research and Analytics: the Peanut Butter and Chocolate of Data?The Analytics Power Hour · on market research73 / 100
The Value of Product Marketing with Rory Woodbridge (Pleo, ex-Google, YouTube)byProduct Live · on market research71 / 100
Storytelling at Scale: Inside NAB Show with Karen ChupkaTrade Show Talk Podcast · on CES69 / 100
Market research in B2B and understanding the subtle insights that shape buyers’ decisionsValue-driven Marketing · on market research68 / 100
Why your research needs a “thinking cave” with Sarah Kling89 / 100
Social media is your new decision engine with Vladimer Botsvadze46 / 100
What second by second phone data reveals about human attention with Byron Reeves77 / 100
From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz74 / 100
Your tools aren't broken, your processes are with Zontziry Johnson67 / 100