Human in the decision loop with Elle Park - market research - The Curiosity Current: A Market Research Podcast

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market research Research technology Human-in-the-loop human in the decision loop AI generated outputs

Episode notes

In this episode of the Curiosity Current, hosts Molly Strawn-Carreño and Stephanie Vance welcome Elle Park, the research and CI lead at Arcutis Biotherapeutics. Elle describes herself as a Swiss army knife of data. She built a career across business intelligence, analytics, and primary research. This broad expertise allows her to approach complex problems with a systems thinking mindset. The discussion centers on how AI is reshaping the landscape for researchers. This is particularly relevant in highly regulated fields like pharma. Elle shares her perspective on how AI reveals existing weaknesses in insights work. She explains that it does more than just provide faster results. She emphasizes that tools can handle junior level tasks, but the real value lies in human judgment. Researchers must interpret data within a broader strategic context. The conversation dives into the concept of the human in the decision loop. In this model, researchers act as essential sense checks for AI generated outputs. Listeners will hear about the importance of maintaining a strong foundation in research basics.