The Curiosity Current: A Market Research Podcast · 2026-04-21 · 45 min
In this episode of The Curiosity Current, Kate O’Keeffe, CEO and co-founder of Heatseeker joins Molly to discuss the limitations of traditional market research, the persistent gap between what people say and what they do, and how live market experimentation is reshaping how modern teams make decisions. Kate shares her journey from building a consumer brand to leading innovation at Cisco and BCG, where she saw firsthand how difficult it was to get reliable customer insight. That experience led her to build Heatseeker, a platform designed to test real customer behavior through live experiments rather than relying solely on surveys or interviews. The conversation explores why surveys often fail to predict real-world behavior, how marketers can identify true buying drivers, and what it takes to generate insights that actually influence decisions. Kate also explains how experimentation and synthetic audiences can work together, and why the future of market research depends on combining behavioral data with real-time validation.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Does Marketing Automation Fit into a Broader Strategy? | With Daria KravchenkoThe Strategic Marketing Show · on Behavioral Data80 / 100
How Finance Teams Should Be Using AI Right Now, with Chad Gold, CFO of FullstoryThe Diary of a CFO · on Behavioral Data74 / 100
Pull Up a Chair: A Conversation with Lena RedkoAnalytics Friday · on Behavioral Data46 / 100
How Salesforce Solved The SEO IssueMarketing Trends · on modern marketing
Building the Future of Contract Management - Interview with the CEO of Concord Worldwide, Matt LhoumeauThe Finance Leader Podcast · on Interview
Scaling Sales Development & The Lost Art of Cold Email with Derek ReySaaS Scaled · on Interview
Why your research needs a “thinking cave” with Sarah Kling89 / 100
Social media is your new decision engine with Vladimer Botsvadze46 / 100
What second by second phone data reveals about human attention with Byron Reeves77 / 100
From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz74 / 100
Your tools aren't broken, your processes are with Zontziry Johnson67 / 100