Marketing Trends · 2025-08-06 · 58 min
How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers - and the data to back them up. Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear.
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