The Curiosity Current: A Market Research Podcast · 2025-07-08 · 26 min
In this episode of The Curiosity Current, hosts Stephanie and Matt explore the evolving landscape of consumer insights with Dave Ritter, Director of Insights and Consulting at Walmart. From revolutionizing primary research with AI to democratizing customer insights across organizations, Dave shares practical perspectives on balancing traditional methods with emerging technologies. Whether you're navigating the qual-quant divide, exploring AI's role in segmentation, or seeking to optimize customer experience, this conversation offers fresh frameworks for leveraging AI while maintaining human expertise. Tune in to discover why AI might be "the new calculator" and how researchers can embrace its potential while knowing when human intervention matters most.
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