Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans
The CMO Podcast · 2026-01-21 · 1h 2m
Episode notes
With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis , Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most powerful brands in the world. Recorded live at the ANA Masters of Marketing in Orlando , this episode explores how the NFL continues to evolve beyond the game itself into a cultural force that brings people together. Since joining the league in 2018, Tim has helped reshape how the NFL shows up — making it more human, more inclusive, and more connected to fans across generations and communities. Tune in for a conversation around creativity, courage, and what it takes to steward a brand that means so much to so many. --- Learn more, request a free pass, and register at iab.com/alm Promo Code for $500 of ticket prices: ALMCMOPOD26 --- The CMO Podcast is a vYve Production. This week's episode is