The Twin Cities CMO Roundtable: Marketing with Heart and Purpose | Featuring Best Buy, Minnesota Vikings, Mall of America and Land O'Lakes

Episode notes

They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands. Welcome to a very extraordinary live roundtable edition of The CMO Podcast . This week Jim is coming to you from the Twin Cities, Minneapolis–St. Paul, to try to answer a big question: what’s in the water here that’s helped so many companies thrive for decades? He is joined by four powerhouse marketers who are shaping some of the region’s most iconic brands: – Jennie Weber , the Chief Marketing Officer of Best Buy. Jennie is leading a customer-obsessed transformation, bringing digital innovation and human connection together across one of America’s top retailers. – Martin Nance , the Chief Marketing Officer of the Minnesota Vikings. A former NFL wide receiver turned CMO, Martin is shaping world-class fan experiences on and off the field — from building year-round engagement platforms that connect fans to the team, to elevating U.S. Bank Stadium as one of the premier destinations in sports and entertainment.