The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage
The CMO Podcast · 2026-01-28 · 58 min
Episode notes
In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to help you do exactly that. Jim Stengel hosts a roundtable discussion around the book The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage , which chronicles PepsiCo’s multi-year transformation of its insights and analytics function. Joined by Steve Phillips (Zappi) , Nataly Kelly (Zappi CMO) , Katherine Melchior Ray (brand leader at Nike, Louis Vuitton, Gucci, Hyatt, and more), and Stephan Gans (Chief Consumer Insights & Analytics Officer, PepsiCo) , this conversation explores how organizations move from slow, fragmented research to connected learning systems that drive faster, smarter decisions. --- Learn more, request a free pass, and register at iab.com/alm Promo Code for $500 of ticket prices: ALMCMOPOD26 --- The CMO Podcast is a vYve Production. This week's episode is