The Consumer Insights Revolution with PepsiCo and Zappi | How to Turn Data Into Advantage

Episode notes

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human - inside their organizations and in the market. This episode of The CMO Podcast is designed to help you do exactly that.Jim Stengel hosts a roundtable discussion around the book The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage, which chronicles PepsiCo’s multi-year transformation of its insights and analytics function.Joined by Steve Phillips (Zappi), Nataly Kelly (Zappi CMO), Katherine Melchior Ray (brand leader at Nike, Louis Vuitton, Gucci, Hyatt, and more), and Stephan Gans (Chief Consumer Insights & Analytics Officer, PepsiCo), this conversation explores how organizations move from slow, fragmented research to connected learning systems that drive faster, smarter decisions. - Learn more, request a free pass, and register at iab.com/alm Promo Code for $500 of ticket prices: ALMCMOPOD26 - The CMO Podcast is a vYve Production.This week's episode is

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• #188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on CMO90 / 100
• Nerding Out on the Neuroscience Behind Buying Decisions with Bryan LawThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on chief marketing officer88 / 100
• How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom NationThe Partnership Economy · on Digital marketing87 / 100
• How Private Equity CMOs Build Revenue That Increases Enterprise ValueDemand Revenue · on CMO84 / 100
• The Story Advantage for Better Clarity and Positioning - The Business of StoryAn Agency Story · on Walmart81 / 100
• Off-Shelf Displays: Driving Brand DiscoveryThe Retail Journey · on Walmart80 / 100

• Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty78 / 100
• Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong63 / 100
• Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans61 / 100
• Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health61 / 100
• Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit80 / 100