The Brand Builder's Playbook // Beyond Awareness: The Business Impact of Brand Love with Sofia Colucci (Molson Coors)

Episode notes

Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook... - How do you turn customer love into business growth? In the second episode of The Brand Builder’s Playbook, the team explores how emotional connection fuels measurable results, from loyalty and repeat purchase to long-term enterprise value.Jim, Ryan, and Lindsey dive into what it really means to build “Brand Love,” using BERA’s Love Curve to unpack how the most emotionally connected brands outperform competitors on pricing power, market share, and shareholder returns.They’re joined by Sofia Colucci, Chief Marketing Officer of Molson Coors, who shares how her team translates brand love into bookings, loyalty, and iconic creative ideas; from beer-flavored Pringles to New Balance koozies and even a dive-bar perfume.“Brand equity isn’t a soft metric. It’s a growth engine. The most loved brands deliver stronger loyalty, pricing power, and market performance.” - Download this week’s worksheet here: about upcoming episode topics and guests here: See Privacy Policy at and California Privacy Notice at

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