Norm de Greve (General Motors) | Driving into the Next Century

Episode notes

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now leading the charge toward an electric and connected future.Jim’s guest this week is Norm de Greve, Chief Growth Officer of General Motors. GM is, of course, home to iconic brands like Chevrolet, Buick, GMC, and Cadillac. It is a $77 billion revenue powerhouse driving innovation across combustion, electric, and autonomous vehicles.Norm brings a rare combination of creativity, purpose, and business discipline to one of the world’s most iconic companies. Before joining GM in 2023, he spent nearly a decade as CMO of CVS Health, helping transform the company into a purpose-driven healthcare leader.So buckle up and tune in for a conversation with a marketing leader who believes in leading with high expectations and kindness.Captured live at the ANA Masters of Marketing, in partnership with TransUnion. - Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26 - This week's episode is

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• #188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on CMO90 / 100
• Nerding Out on the Neuroscience Behind Buying Decisions with Bryan LawThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on chief marketing officer88 / 100
• How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom NationThe Partnership Economy · on Digital marketing87 / 100
• How Private Equity CMOs Build Revenue That Increases Enterprise ValueDemand Revenue · on CMO84 / 100
• The Story Advantage for Better Clarity and Positioning - The Business of StoryAn Agency Story · on Walmart81 / 100
• Off-Shelf Displays: Driving Brand DiscoveryThe Retail Journey · on Walmart80 / 100

• Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty78 / 100
• Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong63 / 100
• Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans61 / 100
• Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health61 / 100
• Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit80 / 100