Norm de Greve (General Motors) | Driving into the Next Century

Episode notes

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now leading the charge toward an electric and connected future. Jim’s guest this week is Norm de Greve , Chief Growth Officer of General Motors. GM is, of course, home to iconic brands like Chevrolet, Buick, GMC, and Cadillac. It is a $77 billion revenue powerhouse driving innovation across combustion, electric, and autonomous vehicles. Norm brings a rare combination of creativity, purpose, and business discipline to one of the world’s most iconic companies. Before joining GM in 2023, he spent nearly a decade as CMO of CVS Health, helping transform the company into a purpose-driven healthcare leader. So buckle up and tune in for a conversation with a marketing leader who believes in leading with high expectations and kindness. Captured live at the ANA Masters of Marketing , in partnership with TransUnion .