Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing

Episode notes

Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great marketing haven't changed.Recorded live at the Infillion Café during Cannes Lions 2026, Jim sits down with Marie Gulin-Merle, Global Vice President of Ads & Commerce Marketing at Google, and Anda Gansca, Co-Founder and CEO of Knotch.Marie has spent her career leading marketing for some of the world's most iconic brands, including L'Oréal, Calvin Klein, and PVH, before joining Google to help shape the future of advertising, commerce, and AI-powered marketing on a global scale.Anda founded Knotch more than a decade ago with a vision of making digital experiences more personalized and measurable. Today, Knotch helps many of the world's leading brands optimize content performance and customer experience, and Anda has become one of the industry's leading voices on the intersection of marketing, data, and AI.Just days before this conversation, Google and Knotch announced the launch of ACE (Agentic Content Engine), a new AI-powered experience platform built with Google Cloud, Vertex AI, and Gemini.

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