Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré

Episode notes

At CES 2026, the conversation around AI often swings between hype and fear - but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance without losing the human connection that brands are built on?In this bonus episode of The CMO Podcast, recorded live on the C Space stage at CES, Jim sits down with Yannick Bolloré, Chairman and CEO of Havas - one of the world’s largest global communications groups - to explore exactly that.Yannick and Jim explore how Havas is navigating one of the biggest transformations our industry has ever faced: embedding AI deeply into the organization while keeping human creativity, judgment, and empathy at the center. Plus, Yannick also shares new capabilities Havas introduced at CES, including its global large language model portal, AVA - a secure enterprise AI solution designed to reinforce human-led creativity and decision-making while connecting advanced AI models across the Havas network.

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