Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event

Episode notes

This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it all.Jim welcomes Christian Muche, Global President and Co-Founder of POSSIBLE. Christian began his career as an accountant before discovering marketing, with time at early internet pioneers AOL and Yahoo in the early 2000s. In 2007, he co-founded DMEXCO, the Digital Marketing Exposition and Conference in Cologne, which became one of the most influential marketing and technology events in the world. Then in 2021, coming out of the pandemic, Christian co-founded POSSIBLE. Now in its fourth year, POSSIBLE brings together thousands of marketers, brands, and innovators in Miami for a three-day experience designed to spark connections and shape the future of the industry.Whether you are there in person or following from afar, tune in for a conversation with a leader who has built a differentiated and meaningful event platform, and learn what continues to drive his passion for bringing people together. See Privacy Policy at and California Privacy Notice at

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