Calum Laming (British Airways) | Brand-Building at 35,000 Feet

Episode notes

In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways, celebrating the airline as a British Original. For their remarkable creative work, Calum and team won the highest honor last year at the Cannes Lions Festival, the coveted Grand Prix. With a lifelong passion for aviation, Calum has built a career spanning five airlines, including Virgin and Etihad, before taking the helm at one of the world’s most iconic carriers. And like Jim, Calum’s journey began at Procter & Gamble, giving him a unique blend of brand-building expertise and airline industry know-how. So, buckle up, switch your devices to airplane mode, and get ready for a candid conversation on leadership, creativity, and what it takes to keep an airline soaring. - Recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock, during the 2025 Cannes Lions Festival of Creativity. - This week's episode is

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• #188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on CMO90 / 100
• Nerding Out on the Neuroscience Behind Buying Decisions with Bryan LawThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on chief marketing officer88 / 100
• How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom NationThe Partnership Economy · on Digital marketing87 / 100
• How Private Equity CMOs Build Revenue That Increases Enterprise ValueDemand Revenue · on CMO84 / 100
• The Story Advantage for Better Clarity and Positioning - The Business of StoryAn Agency Story · on Walmart81 / 100
• Off-Shelf Displays: Driving Brand DiscoveryThe Retail Journey · on Walmart80 / 100

• Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty78 / 100
• Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong63 / 100
• Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans61 / 100
• Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health61 / 100
• Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit80 / 100