Crowdsourcing Company Values: A Modern Approach to Building Trust and Culture

Episode notes

What happens when leaders co-create culture with their teams? Christy Pretzinger shares how crowdsourcing values builds trust, strengthens engagement, and keeps people at the center of growth. A conversation about intentional leadership, self-awareness, and the small behaviors that shape a thriving culture. How crowdsourcing your values builds alignment, trust, and cultural ownership Why partnering with your team - rather than leading from a silo - creates stronger results A simple framework for becoming a more self-aware, people-first leader Show Guest: Christy Pretzinger is CEO of WG Content and creator of The BETTER Leader Project, focused on building people-first cultures and self-aware leaders. Support the show Jill Griffin , is a leadership strategist, executive coach, and host of The Career Refresh . She works with senior leaders to navigate complexity, strengthen teams, and lead with greater clarity and intention. With 20+ years of experience at companies like Coca-Cola, Microsoft, Hilton, and Martha Stewart, Jill brings a practical, real-world lens to leadership, decision-making, and career strategy.

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