The Business Owner's Journey · 2026-01-13 · 43 min
Full Episode Page: Anthony Trucks: Identity Shift, Dark Work, and Leadership Growth Anthony Trucks is a former NFL athlete and entrepreneur known for his work on identity shift and personal transformation. In this episode, Anthony joins host Nick Berry to explore why identity sets the ceiling on your goals. They break down why motivation fades, why mindset alone does not create lasting change, and how leadership identity determines which habits actually stick. Anthony explains how Dark Work creates proof through action and how to recognize when it is time for an identity shift in business and life.
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