The Business Owner's Journey · 2026-06-02 · 34 min
Full Episode Page: Shireen Hilal: AI, Trust and the Boutique Advantage in Professional Services Firm Growth Shireen Hilal is the CEO and founder of Maior Strategic Consulting, where she advises professional services firms on how to grow. Shireen returns for her third appearance on The Business Owner's Journey with Nick Berry . Shireen breaks down how AI is splitting expertise into commodity information and high-value judgment, why boutique and mid-market firms have a real window right now, and why chasing best practices gets you average results. She also gets into what hiring looks like for a small consulting team and why being cheap with good people has never built a great firm. You'll Hear: - Why almost no firm asks clients if the work was actually useful -How AI is splitting expertise into commodity vs.
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