The Battle Plan Marketing Podcast · 2025-07-09 · 56 min
We continue the “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA, in business for over four decades. In this episode Kim we cover Sales, chapter 8 of his book. Kim shared the lessons he learned on what customer types are ideal and which ones to avoid and the signals each one gives off telling you who they are. Topics discussed included: The key questions and deal breakers customers have (they’re probably different than what you’re selling) Flat-rate / fixed pricing versus time plus materials Developing a price book Free phone estimates vs free field estimates Truck roll charges What the customers wants and what they need Being a good human Once again, here’s an opportunity to learn from 40+ years of experience from a very successful operator who’s willing to share his knowledge. Enjoy! Buy The Book: Guest Website: For more podcast episodes, visit Grow Sales Without Ads: Battle Plan Marketing® Next-Level Marketing for Contractors Capture - Book - Close LinkedIn
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