Why 80% of B2B Companies Waste Money on Their Websites with Sahil Patel, CEO of Spiralyze

Episode notes

Digital presence can make or break B2B success. However, most companies are still flying blind when it comes to their websites. According to Sahil Patel, CEO of Spiralyze, a shocking 70-80% of B2B companies don’t A/B test their landing pages, instead relying on gut instinct and copying competitors. In this episode of The B2B Revenue Executive Experience, Sahil joins host Cory Cotten-Potter to share effective landing page optimization, the power of systematic A/B testing, and building a culture of experimentation in B2B organizations. What You'll Learn: How to transform your website into your top-performing sales rep Why showing actual product images outperforms generic happy people stock photos in B2B contexts How to measure A/B test success beyond just form fills by tracking qualified lead conversion Why leading with solutions rather than problems creates more effective organizational communication How to build a culture of experimentation that focuses on outcomes rather than over-analyzing failures Sahil Patel is the CEO of Spiralyze, a company specializing in predictive CRO and data-driven landing page optimization.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• #62 Synthetic Human as a Service | Krishna (Vasanth) NamasivayamVenturing with Vishesh · on landing page testing80 / 100
• LinkedIn Outreach That Actually WorksSales & Marketing Playbook: Unleashed · on Conversion metrics76 / 100
• ABM Playbook for Niche B2B MarketsWeMarketers Podcast · on landing page testing74 / 100
• Ink and identity: How Mad Rabbit builds community through authentic branding and membershipThe Ecommerce Toolbox: AI in Retail · on Brand identity65 / 100
• #186 - Positioning for Category Leadership and True Differentiation, with Matt Hodkinson, Co-Founder and CEO at TyltFinite By Clarity · on landing page testing62 / 100
• Listen to this before setting your 2026 Marketing GoalsDesigner Discussions : Remodeling Business Marketing · on Website optimization62 / 100

• How Multi-Threaded Selling and Building the Closing Strategy From First Contact Drives Revenue Growth87 / 100
• Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive63 / 100
• How AI and Revenue Orchestration Are Reshaping B2B Marketing Strategies77 / 100
• Predictable Revenue Starts With Better Sales Technology and AI Workflows68 / 100
• B2B Sales Strategy and AI in Sales: Deal Intelligence That Drives Revenue80 / 100