Why 80% of B2B Companies Waste Money on Their Websites with Sahil Patel, CEO of Spiralyze

Episode notes

Digital presence can make or break B2B success. However, most companies are still flying blind when it comes to their websites. According to Sahil Patel, CEO of Spiralyze, a shocking 70-80% of B2B companies don’t A/B test their landing pages, instead relying on gut instinct and copying competitors. In this episode of The B2B Revenue Executive Experience, Sahil joins host Cory Cotten-Potter to share effective landing page optimization, the power of systematic A/B testing, and building a culture of experimentation in B2B organizations. What You'll Learn: How to transform your website into your top-performing sales rep Why showing actual product images outperforms generic happy people stock photos in B2B contexts How to measure A/B test success beyond just form fills by tracking qualified lead conversion Why leading with solutions rather than problems creates more effective organizational communication How to build a culture of experimentation that focuses on outcomes rather than over-analyzing failures Sahil Patel is the CEO of Spiralyze, a company specializing in predictive CRO and data-driven landing page optimization.

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