The B2B Revenue Executive Experience · 2025-05-13 · 27 min
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Karla Jo Helms, Anti-PR Chief Strategist of JOTO PR Disruptors, to share her innovative approach to PR that combines crisis management principles with advanced media algorithms to help companies build and protect their market position. What You’ll Learn: How to leverage mathematical formulas and crisis management principles for a proactive PR strategy The proven framework for calculating PR exposure needs based on market size and audience reach Why staying visible and consistently communicating purpose is crucial for 86% of successful tech CEOs How to build media relationships by providing value rather than seeking publicity The critical principles of crisis communication and common mistakes to avoid Why defensive PR strategies fail and how to take control of your narrative Karla Jo Helms is the Anti-PR Chief Strategist of JOTO PR Disruptors, a globally recognized agency known for its innovative anti-PR strategies.
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