The B2B Revenue Executive Experience · 2025-05-27 · 34 min
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to share insights about transforming sales and marketing strategies in the manufacturing and industrial sectors while maintaining the human touch that makes these industries unique. What You’ll Learn: How to successfully implement CRM systems in traditional manufacturing companies Why manufacturing companies must balance traditional "boots on the ground" sales with modern digital strategies The Trade Show Success Framework for maximizing ROI How to achieve sales and marketing alignment in traditionally siloed manufacturing organizations Why company culture and value alignment are crucial for sustainable business growth in modern manufacturing The Technology Adoption Framework for helping traditional businesses embrace digital transformation With over 20 years of entrepreneurial experience, Jennelle began her journey by founding her first business at age 18 while studying business and marketing at Merrimack College. Under her leadership, Market Veep has achieved recognition as a diamond HubSpot partner and landed on the Inc.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Multi-Threaded Selling and Building the Closing Strategy From First Contact Drives Revenue Growth87 / 100Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive63 / 100How AI and Revenue Orchestration Are Reshaping B2B Marketing Strategies77 / 100Predictable Revenue Starts With Better Sales Technology and AI Workflows68 / 100B2B Sales Strategy and AI in Sales: Deal Intelligence That Drives Revenue80 / 100
