The Marketing Revolution in Manufacturing: Insights from Jenelle McGrath, Market Veep

Episode notes

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to share insights about transforming sales and marketing strategies in the manufacturing and industrial sectors while maintaining the human touch that makes these industries unique. What You’ll Learn: How to successfully implement CRM systems in traditional manufacturing companies Why manufacturing companies must balance traditional "boots on the ground" sales with modern digital strategies The Trade Show Success Framework for maximizing ROI How to achieve sales and marketing alignment in traditionally siloed manufacturing organizations Why company culture and value alignment are crucial for sustainable business growth in modern manufacturing The Technology Adoption Framework for helping traditional businesses embrace digital transformation With over 20 years of entrepreneurial experience, Jennelle began her journey by founding her first business at age 18 while studying business and marketing at Merrimack College. Under her leadership, Market Veep has achieved recognition as a diamond HubSpot partner and landed on the Inc.

• Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive63 / 100
• How AI and Revenue Orchestration Are Reshaping B2B Marketing Strategies77 / 100
• Predictable Revenue Starts With Better Sales Technology and AI Workflows68 / 100
• B2B Sales Strategy and AI in Sales: Deal Intelligence That Drives Revenue80 / 100
• Employee Retention: The Exact Gifting Strategy to Drive Loyalty59 / 100