The B2B Revenue Executive Experience · 2025-07-29 · 41 min
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Kraig Swensrud, Founder and CEO of Qualified.com. Together, they share insights on the transformative impact of AI agents on B2B marketing and pipeline generation, particularly in replacing traditional SDR functions. What You'll Learn: How AI agents like Qualified's Piper are revolutionizing lead qualification and follow-up Why traditional marketing automation platforms need to evolve into agentic marketing platforms to stay relevant How to implement AI agents using a "crawl, walk, run" approach to build trust and validate effectiveness Why the speed of AI advancement means companies can't afford to wait on experimentation and implementation The future of marketing orchestration through intelligent agents rather than traditional journey builders How to measure AI agent performance by putting them on traditional SDR leaderboards for pipeline generation Kraig Swensrud is the Founder and CEO of Qualified.com, a conversational sales and marketing platform revolutionizing pipeline generation for businesses.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
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