The B2B Revenue Executive Experience · 2025-04-15 · 43 min
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Julie Thomas, President and CEO of ValueSelling Associates, to reveal how entrepreneurs can transform their approach to sales from uncomfortable necessity to confident value creation. What You’ll Learn: How to transition from technical expertise to effective selling without compromising authenticity Why listening and questioning skills matter more than traditional "pitch and present" approaches The four fundamental questions every sales conversation must address to drive meaningful outcomes How to quantify value in a way that resonates with prospects and builds credibility The “Stop Selling > Start Solving” framework for transforming uncomfortable sales conversations into value-driven discussions Why AI will enhance but not replace the human elements of consultative selling Julie Thomas is the President and CEO of ValueSelling Associates and leader of Growist, bringing decades of sales leadership experience to help revenue leaders achieve unprecedented results.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Multi-Threaded Selling and Building the Closing Strategy From First Contact Drives Revenue Growth87 / 100Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive63 / 100How AI and Revenue Orchestration Are Reshaping B2B Marketing Strategies77 / 100Predictable Revenue Starts With Better Sales Technology and AI Workflows68 / 100B2B Sales Strategy and AI in Sales: Deal Intelligence That Drives Revenue80 / 100
