The B2B Revenue Executive Experience · 2025-04-01 · 36 min
Want to master the art of leading successful tech acquisitions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Alyse Daghelian, CRO at Rocket Software, to explore how she guided a $2.2B acquisition integrating 750+ employees. What You’ll Learn: Why leading with empathy and culture is crucial when integrating acquired teams The "Welcome Home" framework for making newly acquired employees feel valued and heard How to structure intentional face-to-face meetings to build momentum and unite teams around common goals Why data-driven account planning combined with field-level relationships drives successful cross-selling How to maintain cultural values through significant organizational change With a unique background in computer science, engineering, and sales leadership, Alyse brings over 25 years of experience from influential roles at IBM and ServiceNow. Prior to joining Rocket Software, she served as Global VP of Cloud Expert Services at IBM and Senior Vice President of Global Sales at ServiceNow. GUEST: Alyse Daghelian , CRO at Rocket Software
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