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Index/RevOps/The B2B Revenue Executive Experience
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How Sales Leaders Can Build AI-Ready Teams Without Losing the Human Touch

The B2B Revenue Executive Experience · 2026-07-08 · 52 min

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Topics in this episode

AI in salesAI in B2B salesAI-powered salesAI-driven sales teamsFuture of B2B sales

Episode notes

AI is changing the sales process; however, most conversations about AI in sales focus on tools, prompts, and automation, but John Barrows believes that's looking at the problem from the wrong angle. Instead, skills including curiosity, empathy, and authenticity will decide who wins. In this episode of The B2B Revenue Executive Experience, John joins host Cory Cotten-Potter to discuss why the future of B2B sales will belong to people who combine AI with curiosity, empathy, and genuine belief in the value they create for customers. While many organizations are racing to implement AI across their go-to-market teams, John argues that technology is amplifying a much deeper question: Do your salespeople actually care about the people they serve? If the answer is no, no amount of technology will save them.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Inside the Mind of a Modern Sales Leader: AI, Forecasting, and Winning Deals - Scott Shillington - Advisor, Sales Excellence @ Pike Street CapitalElite Selling Podcast · on AI in sales70 / 100
  • What I Wish I'd Known About Sales With Zac ThompsonB2B Sales Playbook · on AI in sales67 / 100
  • Autonomous Lead Qualification and Routing Agents in CRMAgentic AI at Work: The Future of Workflow Automation · on AI-powered sales58 / 100
  • Nikki Lang: Why Genuine Connections Matter in SalesGreat Day in Sales · on AI in sales50 / 100
  • Inside Cisco's Monumental Partner Program Transformation with Elisabeth De DobbeleerSales Game Changers · on AI in sales43 / 100
  • How Top Reps Use AI Without Sounding Like a RobotSales Leadership with Fexingo · on AI in sales

More from The B2B Revenue Executive Experience

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  • How Multi-Threaded Selling and Building the Closing Strategy From First Contact Drives Revenue Growth87 / 100
  • Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive63 / 100
  • How AI and Revenue Orchestration Are Reshaping B2B Marketing Strategies77 / 100
  • Predictable Revenue Starts With Better Sales Technology and AI Workflows68 / 100
  • B2B Sales Strategy and AI in Sales: Deal Intelligence That Drives Revenue80 / 100
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