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The B2B Revenue Executive Experience

Employee Engagement and Customer Experience: Fixing the Engagement Deficit

The B2B Revenue Executive Experience · 2026-04-07 · 39 min

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Guest: Stephen Baer , Keynote Speaker, Best Selling Author of Stickology , and Co-Founder and Managing Partner at Engagency Here’s a hard truth most organizations ignore: your biggest barrier to growth isn’t your strategy, your tech stack, or even your market; it’s your employee engagement. In this episode of The B2B Revenue Executive Experience , host Cory Cotten-Potter sits down with Stephen Baer to explore how the engagement deficit is quietly destroying business productivity, and why fixing employee experience is the fastest path to improving customer experience and revenue. Most leaders assume that if people are paid well and given the right tools, performance will follow. But the rise of quiet quitting tells a different story. Employees aren’t disengaged because of compensation; they’re disengaged because of leadership, lack of development, and a broken organizational culture. The $8.8 Trillion Engagement Deficit and Its Impact on Business Productivity The scale of the engagement deficit is impossible to ignore. According to Gallup, 79% of employees worldwide are disengaged or quietly quitting, leading to an $8.8 trillion loss in global business productivity.

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