The B2B Revenue Executive Experience · 2025-06-10 · 40 min
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Rob Auld, CRO at Readymode, to share how Readymode transformed their sales approach by reimagining the traditional SDR role and leveraging AI. What You’ll Learn: How to transform the traditional SDR role from basic qualification to high-value outbound sales Why implementing AI should focus on solving one specific problem at a time rather than wholesale transformation How to successfully implement sales methodologies across marketing, sales, and leadership teams Why AI augmentation, not replacement, is the key to driving better customer experiences The critical importance of marketing-sales alignment in achieving exceptional conversion rates How to balance AI automation with human interaction to improve customer engagement Rob Auld is the Chief Revenue Officer at Readymode, a leading predictive dialing software company recognized as one of Canada's top-growing companies in 2023.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
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