Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory

Episode notes

In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partnerships with influencers. Tune in to discover how brands can effectively leverage influencer marketing to build trust and drive growth in today's digital landscape. 02:59 Influencer Marketing Basics 05:51 B2B vs. B2C: Navigating Influencer Marketing 12:39 Success Stories and the Power of Authenticity 15:27 Building Strong Influencer-Brand Relationships 17:35 Global Growth Strategies for Influencer Marketing 20:00 Analyzing Success in Influencer Marketing Campaigns 21:43 Overcoming Challenges and Embracing Continuous Learning 23:35 Closing Remarks and Contact Information More on Alessandro: Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: YouTube Channel: Linda's Books: Claim Your White Space Passion + Profits: Fueling Business And Brand Success

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Guy Rubin - 2026 GTM BenchmarksCloud Radio · on B2B95 / 100
• 183: Why Trusted Data is the New AI Moat (w/ Rick Kranz @ AI Marketing Automation Lab)Move The Needle · on B2B91 / 100
• How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom NationThe Partnership Economy · on Influencer marketing87 / 100
• Why B2B brands should be doing influencer marketing with Ishveen JollyThe Dave Gerhardt Show · on Influencer marketing83 / 100
• Inside Dog Haus: A Unique Blend of Casual and Fast Casual DiningThe Restaurant Technology Guys Podcast brought to you by Custom Business Solutions · on Influencer marketing81 / 100
• EP1012: The current trends in B2B payments for 2026IBS Intelligence Global FinTech Interviews · on B2B79 / 100

• Why Brands Are Losing Google Traffic: How AI Search Is Changing SEO and AEO58 / 100
• The Room Goes Quiet: How to Close High-Stakes Service Deals by Owning Customer Risk59 / 100
• Digital Accessibility Is Not Optional: How Inclusive Websites Unlock B2B Growth (with Mike Barton)59 / 100
• The End of Discounting Games: A Transparent Approach to Pricing and Negotiation73 / 100
• How Executives Should Be Using LinkedIn in 202671 / 100