Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory
The B2B BRAND180 Podcast with Linda Fanaras · 2024-05-23 · 25 min
Episode notes
In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partnerships with influencers. Tune in to discover how brands can effectively leverage influencer marketing to build trust and drive growth in today's digital landscape. 02:59 Influencer Marketing Basics 05:51 B2B vs. B2C: Navigating Influencer Marketing 12:39 Success Stories and the Power of Authenticity 15:27 Building Strong Influencer-Brand Relationships 17:35 Global Growth Strategies for Influencer Marketing 20:00 Analyzing Success in Influencer Marketing Campaigns 21:43 Overcoming Challenges and Embracing Continuous Learning 23:35 Closing Remarks and Contact Information More on Alessandro: Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: YouTube Channel: Linda's Books: Claim Your White Space Passion + Profits: Fueling Business And Brand Success