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#1134The Ad Project, Powered by Podean63.5 / 100Get badge
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The Ad Project, Powered by Podean

Hosted by Ad Advance

Listed under Business › Marketing, Business

★5.0on Apple Podcasts · 8 recent reviews

The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving…

180 episodes · publishes weekly · latest 2026-04-27 · ~26 min/episode

Rank

#1134

Substance

63.5

/ 100

Breakdown

Scored 2026-08
Updated monthly

Marketing rank

#142 of 224

Best B2B Marketing Podcasts →

Across the index

#1134 of 1878

Substance

Top 60%

outscores 40% of the index

Why it scores where it does

The Ad Project, Powered by Podean ranks #1134 on The B2B Podcast Index with a substance score of 63.5 out of 100, scored across 2 recent episodes. It scores highest on guest caliber and specificity & evidence. Ryan Craver has relevant operational experience - founded and sold an agency (Commerce Canal), worked at Accenture and Padian, now CCO at Padian/Podean overseeing products and consulting. He's a practitioner actively using these tools at scale in an agency context. However, he's primarily known within a specific niche and hasn't achieved the seniority or scale of recognition that would warrant a higher score for a B2B operator audience.

The five-dimension breakdown

Averaged across 2 recently scored episodes, with cited evidence.

Insight Density

12.5 / 20

The episode covers current AI tools and practical applications (Claude Cowork, OpenClaw, Perplexity Computer, Dispatch) with some useful technical details about setup, costs, and implementation patterns. However, much of the conversation consists of tool announcements and basic feature descriptions rather than novel strategic insights or counterintuitive analysis. The discussion of competitive dynamics (Anthropic vs. OpenAI positioning) is fairly surface-level.

“The orchestration of agents and typically done through Telegram so quickly just texting to openclaw”

“every day I can have it scroll through and check out all my Slack messages and emails and let me know what I should focus on”

Originality

11.0 / 20

The episode largely recycles common industry takes about AI commoditization, vendor lock-in risk, and the enterprise-vs-consumer positioning analogy (Microsoft/Apple comparison is a well-worn reference). The Microsoft/Apple analogy applied to Anthropic/OpenAI is particularly unoriginal. While the specific skills/plugins implementation discussion is somewhat fresher, the underlying themes are mainstream AI commentary.

“I try to liken it to Microsoft, back in the day, took the enterprise route, Right. Embed our software, embed windows into the enterprise, it will then flourish to the consumer. Apple took the route of, clearly, they started ipod, then they did iPhone, then iPad”

“the models are going to become more of a commodity”

Guest Caliber

16.0 / 20

Ryan Craver has relevant operational experience - founded and sold an agency (Commerce Canal), worked at Accenture and Padian, now CCO at Padian/Podean overseeing products and consulting. He's a practitioner actively using these tools at scale in an agency context. However, he's primarily known within a specific niche and hasn't achieved the seniority or scale of recognition that would warrant a higher score for a B2B operator audience.

“Left to then, uh, found what was called Commerce Canal, ran that for eight years or so, and then merged, uh, in. Acquired by Mountain Gate Capital in Padian”

“I'm running some products, some AI and our consulting teams as the Chief Commercial Officer”

Specificity & Evidence

13.0 / 20

The episode references specific tools (Claude Cowork, OpenClaw, Perplexity Computer, Dispatch, Gemini Nano, etc.) and mentions some concrete details like $200/month pricing for Perplexity Computer, API costs, and RAM requirements for local models. However, it largely avoids naming concrete client examples, revenue impacts, or measurable business outcomes. Most claims about utility are illustrative rather than evidenced with hard data or case studies.

“try Perplexity Computer Even though it's $200 a month”

“this would have taken me over an hour and now it takes five minutes”

Conversational Craft

11.0 / 20

The hosts exchange ideas collegially but rarely push back on claims or ask probing follow-up questions. When Ryan suggests Anthropic may have won the enterprise race, Joe agrees it would be unwise to say so but doesn't dig deeper into why. Most questions are open-ended prompts for the guest to describe tools rather than sharp challenges or requests for evidence. The conversation feels more like two practitioners comparing notes than a structured interview.

“Right. So if you think I try to liken it to Microsoft, back in the day, took the enterprise route, Right. Embed our software, embed windows into the enterprise, it will then flourish to the consumer.”

“Do you ever anticipate Anthropic opening up to other models?”

Standout episodes

  • The AI Arms Race: Real Tools, Real Use Cases & What's Actually Working Right Now

    2026-04-15

    77
  • Expanding the Map: Amerge Joins the Podean Family

    2026-04-27

    50

Rank over time

2 periods tracked.

Episodes

2 scored on substance · 60 tracked in total.

  • Expanding the Map: Amerge Joins the Podean Family

    2026-04-27 · 26 min

    50 / 100
  • The AI Arms Race: Real Tools, Real Use Cases & What's Actually Working Right Now

    2026-04-15 · 27 min

    77 / 100

What listeners say on Apple Podcasts

★★★★★
Just the Right Podcast for Me
The Ad Project is a valuable resource for understanding the ever-evolving retail media landscape. As someone who is new to retail media, I appreciate that the hosts share their perspectives in a straightforward manner and that the episodes are topical and timely. Looking forward to listening to more.

- RobertBassDFW

★★★★★
Worth the listen!
Great podcast! Informative, easy to listen to and understand. Thanks for sharing your insights!

- hendr634

Frequently asked

What is The Ad Project, Powered by Podean's substance score?
The Ad Project, Powered by Podean scores 63.5 out of 100 for substance and ranks #1134 on The B2B Podcast Index. That puts it ahead of 40% of the B2B podcasts we rank and #142 of 224 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Ad Project, Powered by Podean worth listening to?
The Ad Project, Powered by Podean is ranked on The B2B Podcast Index with a substance score of 63.5/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The Ad Project, Powered by Podean?
The Ad Project, Powered by Podean is hosted by Ad Advance.
How often does The Ad Project, Powered by Podean publish?
The Ad Project, Powered by Podean publishes weekly, has 180 episodes, released its most recent episode on 2026-04-27.
Which The Ad Project, Powered by Podean episode should I start with?
Our highest-scoring recent episode is "The AI Arms Race: Real Tools, Real Use Cases & What's Actually Working Right Now" (77/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

PodeanEmergeAD AdvanceAmazonWalmartAmazon Marketing CloudEmerge EngineEmerge ViewCommerce CanalOpenAIAnthropicGooglePerplexityAccenture ConsultingMountain Gate CapitalPadeanAmazon Creative XChatGPT

Guests who've appeared

Will FisherRyan Craver

Topics this show covers

The themes that come up most across this show's episodes.

Retail mediaWalmartAmazon Marketing CloudEmerge EngineEmerge ViewAmazon DSPSponsored adsNon-endemic advertisingPodean GroupMountain GateChatGPTGoogle GeminiOpenClawClaude CoworkOpenAI O1Google BardPerplexity ComputerKimi 2.5

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