Tales From The PROS · 2026-04-09 · 37 min
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence are joined by Imaginovation’s co-founder and Head of Technology, Pete Peranzo, to break down how AI is actually impacting business operations and when it truly makes sense to implement it. AI is everywhere right now, but not every company needs it. Not every workflow benefits from it. And in some cases, adding AI can actually make things worse. The conversation cuts through the hype and focuses on what matters most. Understanding your processes, identifying real inefficiencies, and knowing when automation or AI will actually create value. The team explores how businesses should evaluate their operations before jumping into AI, why fixing broken processes matters more than adding new technology, and how companies can start small with practical use cases. They also discuss the rise of vibe coding tools, AI-generated MVPs, operational audits, and the growing gap between experimentation and building scalable systems.
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