Tales From The PROS · 2026-03-25 · 31 min
In this episode of Tales from the Pros , hosts Michael Georgiou and Eric Lawrence break down what really happens after you launch a Minimum Viable Product (MVP). For many founders, launching an MVP feels like the finish line. In reality, it’s just the beginning. The real challenge lies in turning that early product into a scalable, revenue-generating business. Michael and Eric walk through the proven Launchpad approach , a structured framework that outlines the journey from MVP to product-market fit and ultimately to sustainable growth. They unpack the common misconceptions founders have, why early traction is so difficult to achieve, and how customer feedback, iteration, and disciplined execution determine long-term success. The conversation explores how to approach the critical first 60 - 90 days after launch, how to identify real value through user behavior, and why many products fail when teams try to build too much, too fast, without focusing on outcomes. If you're building a SaaS product, launching a startup, or trying to scale an existing digital product, this episode provides a practical roadmap to move beyond the MVP and build a business that actually works.
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