
Tales from the #FinTech Crypt · 2025-04-07 · 30 min
Key moments - from our scoring
Substance score
34 / 100
Five dimensions, 20 points each
Gustavo Vinacua's nearly 15-year career at BBVA positioned him at the forefront of European FinTech innovation, where he helped transform the bank's approach to digital products, open banking, and organizational culture. Starting around 2009, he championed early initiatives in digital wallets, personal financial management (PFM), and data-sharing partnerships that were radical for the banking industry at the time. BBVA's culture, shaped by leaders like Chairman Carlos Torres, created psychological safety for innovation - testing Agile methodologies not just as development practices but as organizational mindsets, and establishing governance processes like the "shapers" model that brought compliance, legal, and IT stakeholders into innovation from the start. Vinacua reflects on how BBVA navigated seven innovation committees, streamlined compliance, and ultimately enabled other teams to launch products faster and simpler. Beyond digital transformation, Vinacua was influenced by BBVA's early commitment to sustainability as strategic priority, channeling capital toward sustainable businesses. Today, he applies these lessons as an investor and mentor through initiatives like Rise Up (Money 2020's diversity program), focusing on inclusion, women's leadership in business, and sustainable financial practices. The conversation underscores how organizational mindset, human capability, and purpose-driven leadership remain as critical as technology in creating lasting business impact.
BBVA had a culture that was genuinely open to connecting with external partners, exposing assets to external collaboration, and allowing employees to propose unconventional ideas that seemed 'strange and wild' to the broader industry. This enabled BBVA to pioneer digital wallets, PFM, and data-sharing partnerships years ahead of competitors like Santander and Sabadell.
Gustavo's team introduced "shapers" - bringing compliance, legal, IT, and other stakeholders directly into the innovation process rather than treating them as serial gatekeepers. Many of these previously bureaucratic functions became the strongest advocates for digital transformation once included early.
BBVA adopted Agile not just as a software methodology but as a systemic organizational mindset, eventually transforming thousands of employees into agile-oriented ways of working. The bank also created shared purpose, psychological safety for speaking up, and improved feedback and training practices across talent and culture teams.
BBVA chairman Carlos Torres brought sustainability into corporate strategy early on, channeling funds into sustainable businesses and embedding sustainability into capital allocation decisions. Vinacua sees this as foundational - you can do healthy, profitable business while doing good for the planet simultaneously.
He is actively involved as a mentor in Rise Up, Money 2020's initiative on inclusion and diversity (especially women in business), and is heavily focused on sustainability as an investor and advisor, believing these areas are critical for purpose-driven business impact.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode contains a handful of practitioner observations - the seven-committee bottleneck, the 'shapers' approach to compliance, and supply-chain financing tied to sustainability targets - but these are widely spaced among long segments of reminiscing, political commentary, and high-level platitudes about doing good and making profit simultaneously. Useful insight-per-minute is very low for a 30-minute runtime.
we figured out to go and smooth that, figure out a way to bring those that we call shapers, which is legal, compliance, IT and everyone involved, inside the process
Scope three is huge in so many industries and helping them to go and find ways to do that in a more resilient way also allows to do some supply chain financing embedded with sustainability targets
The fintech-sustainability thesis and 'profit with purpose' framing are thoroughly mainstream talking points. The one mildly fresh observation - that the 'S' in ESG is routinely neglected in favour of environmental metrics - is not developed. The host's angle on 'human sustainability' as a gap is interesting but left unexplored.
we forget that the S is for social. So we got to keep doing stuff and not just for the environment
what we are going to be left with as unique selling point for us as individuals is going to be our humanity now in this direct head to head with AI
Gustavo Vinacua has genuine senior practitioner credentials - leading innovation at BBVA across its most transformative decade and now co-founding a sustainability venture studio. However, the transcript reveals he operates mostly at a strategic-narrative level; he does not deliver the operational depth that would mark a truly elite guest.
I decided to quit my corporate career and joined forces with two co founders founding Net Positive Labs. We're an innovation studio and a venture builder on a side.
my financial industry part of my career. It's been almost all of that at BBVA And BBVA is a really very special place
The episode is almost devoid of hard numbers, named case studies, or concrete timelines. The one specific detail - seven innovation committees - is anecdotal. Work in Mexico on financial inclusion is mentioned but immediately dropped without any detail, and the guest explicitly admits he lacks data when directly asked.
I don't have the numbers, but I think I can imagine that we're not a lot better at all recently
We have just done something in Mexico, very interesting in that sense.
The host asks broad, reasonable opening questions but consistently hijacks the microphone with lengthy personal opinion monologues - on US politics, gender equity, and her own career - leaving the guest little room to go deep. She explicitly signals she is not expecting a substantive answer to one of her questions, and she never pushes back on a vague or unsubstantiated claim.
here's a question for you that I haven't actually asked anyone before, and I don't it's more of an open question. It's not necessarily something I'm expecting you to immediately answer
I famously once told Barclays that if they want me to lead a women's only event, they should have a midgets only event as well
Computed from the transcript - who did the talking, and the words that came up most.
Innovating for a Sustainable Future - Gustavo Vinacua Summary In this compelling episode of Tales from the FinTech Crypt , Duena Blomstrom sits down with Gustavo Vinacua , a sustainability and innovation strategist and former driving force behind BBVA’s transformation into a FinTech innovation leader. This isn’t just a story about banking - it’s a front-row seat to how legacy institutions evolve, how sustainability became a serious business lever, and why emotional intelligence and diversity are critical to the future of finance. From building human-first systems to challenging the status quo, Gustavo shares the bold moves and hard lessons that shaped a career spent at the bleeding edge of change. Whether you're a founder, tech leader, or innovation strategist, this episode will leave you rethinking what it means to lead in FinTech today. Takeaways Gustavo’s FinTech journey began in 2009, long before it was cool. BBVA was a first mover in breaking open banking innovation. The culture at BBVA empowered experimentation and real innovation. Under Carlos Torres, sustainability shifted from rhetoric to strategy . Emotional intelligence is a business-critical skill , not a bonus.
Transcribed and scored by The B2B Podcast Index.
1 - > Duena Blomstrom: Taking the ten, fifteen, twenty minutes it might 2 - > take to leaf through the very lengthy, complicated and complex 3 - > profile that Gustavo Vinacua has on LinkedIn would lead you to 4 - > believe that he has done a little bit of everything. To us 5 - > in the FinTech world, he was synonymous with innovation and 6 - > synonymous with BBVA's rise to the powerhouse of new digital 7 - > signature that it has been between say 02/2014. Listen to 8 - > this episode to understand not only his journey from then, but 9 - > what of his principles are permeating today into the work 10 - > that he's doing as an investor.
And if you will, as a planet 11 - > changer. Hello everyone, and welcome back to Tales from the 12 - > Fintech Crypt. 13 - > I have a special guest here with me today. We're going to talk 14 - > about our past in financial technology and our future in all 15 - > kinds of industries.
So welcome to the show, Gustavo. 16 - > Gustavo Vinacua: Thank you so much, Joanna. Thanks for having 17 - > me. 18 - > Duena Blomstrom: No, absolutely.
I know that your name is one 19 - > that's resonating with many people in our industry, and that 20 - > is because you've done many of things. And I'll kind of let you 21 - > walk us through your journey a little bit, if you'd like. But 22 - > kind of how far back would you say you've landed into this 23 - > world of fintech? 24 - > Gustavo Vinacua: That feels like a long, long time ago.
And yeah, 25 - > I guess it was 02/2009 or something like that. So it's 26 - > been a while and yeah, quite a journey. Yeah, my career has 27 - > been all of, most of it in banking sector, also in the 28 - > telco business, in all cases around innovation, the 29 - > intersection between that technology and entrepreneurship. 30 - > So yeah, a lot around connecting with the ecosystem, exposing 31 - > ourselves to others, and then, of course, creating value out of 32 - > that.
33 - > Duena Blomstrom: So would you say that part of your the fact 34 - > that your journey was quite as successful as it's been has to 35 - > do with where you were in terms of the organizations you've 36 - > worked with over time and so on. Is it because you've kind of 37 - > encountered places that were open hearted and open minded? 38 - > Tell us a little bit about what you think was your key success 39 - > factor in those places. 40 - > Gustavo Vinacua: Yeah, the context of course has a lot to 41 - > do.
I was fortunate enough to my financial industry part of my 42 - > career. It's been almost all of that at BBVA And BBVA is a 43 - > really very special place. Of course, not perfect, but it was 44 - > a place that was open to, very early on, to connect with others 45 - > outside and to expose some of the assets to do stuff with 46 - > others. And in terms of the culture inside BBVA, it was 47 - > pretty much a place where I remember proposing stuff that 48 - > was kind of strange and wild for others in the industry.
49 - > And I would get it, okay, go ahead and do that. So yeah, that 50 - > was definitely something. Of course, I'm also interested in 51 - > pushing the boundaries. So that's something that comes with 52 - > my character and personality.
So that's also that. 53 - > And then people around me. So I was very fortunate with everyone 54 - > around me at BBVA. And also at the wider ecosystem, would say, 55 - > if you were around as well, and others are part of the other 56 - > people that come to your pockets.
So it was, was a few 57 - > very, very, very purposeful and trying to move things around me 58 - > as well at those days, I guess that was also a part of it. 59 - > Duena Blomstrom: I think that's an interesting point that we 60 - > should probably emphasize for those of us who weren't around 61 - > at the time. I know that we have listeners that are new to the 62 - > topic of fintech and so on, and they're always interested in 63 - > these like old stories of ours. I think Gustaf was being very 64 - > modest about is the fact that in 2011, '20 '12, and so on, there 65 - > were very few places that were genuinely innovative.
And BBVA 66 - > was one of those creators of innovation. Granted, towards the 67 - > end of things, people were claiming that it had went too 68 - > far. 69 - > It's not really translating things into practice. There were 70 - > many, many things to kind of have a go at.
But realistically, 71 - > it is undoubtedly the first bank that has genuinely opened doors. 72 - > And it's a very good point you've made earlier. I want to 73 - > emphasize it. 74 - > The fact that it has allowed providers to play with the data 75 - > has been absolutely seminal for the industry.
And this is at a 76 - > time that for our younger listeners, there was no such 77 - > thing as open banking or a way to touch data of any banks. And 78 - > I think for those of you that are making financial technology 79 - > today, it's important to be grateful because it the time 80 - > where we had to do the same exact things with much less in 81 - > terms of access to information, data and databases of any banks. 82 - > So for that, it's genuinely important moment in the history 83 - > of fintech that BBVA has opened doors.
And again, it has bred 84 - > this innovation lake of ideas, I think. 85 - > So that's very cool for yourself to have been inside that and 86 - > seen probably what was a fair amount of tension between what 87 - > would be cool to make and what can be made. So how does that 88 - > Yeah, 89 - > Gustavo Vinacua: absolutely. And I think it's fair what you're 90 - > saying and what some of those comments around not being able 91 - > to fully execute and get the fruits of those efforts, I think 92 - > it's just fair.
In some cases, you just expect the fruit to be 93 - > just very evident on the type of projects you're bringing out 94 - > there. In some cases, wasn't like that. But all the energy 95 - > and the push inside the company to allow us to just have a 96 - > leaner compliance, or just figure out a way to go through 97 - > seven innovation committees to allow us to go out with a 98 - > product. 99 - > All of those things, we push the boundaries, figure out ways to 100 - > smooth those processes.
And those are the ones that then 101 - > allowed others inside the company to end up launching 102 - > products in a better way, in a simple way, in a faster way. So 103 - > the contribution was there. And it is only fair for some of 104 - > those comments to come up because in some cases, some of 105 - > the projects you just launch end up bringing benefits not evident 106 - > and not visible, at least to everyone. 107 - > Duena Blomstrom: Safe on innovation committees, is that 108 - > what they used to have before they streamlined?
109 - > Gustavo Vinacua: Yes. I'm not Exaggerating. Oh, I'm not 110 - > exaggerating. And I know of other banks having same or more.
111 - > And it was really like that. 112 - > And if you are part of the ecosystem, you can start 113 - > counting the typical things that you will get from compliance, 114 - > the technical piece, and this and that. And then it is maybe 115 - > seven. In any case, we figured out to go and smooth that, 116 - > figure out a way to bring those that we call shapers, which is 117 - > legal, compliance, IT and everyone involved, inside the 118 - > process, part of the process, some of them, they ended up 119 - > being the best advocates, ambassadors, moving to digital.
120 - > So yeah, yeah, it was like that. It's not like that anymore, of 121 - > course. 122 - > Right. 123 - > Duena Blomstrom: Yeah, those were the days.
Those were the 124 - > beginning days of kind of all of us trying to understand what 125 - > does innovation really mean as compared to just necessary 126 - > change in the digital systems that we had at the time and they 127 - > were not fit for purpose. With that said, again, a lot of the 128 - > industry good ideas came from things that BVA has tried. Let's 129 - > face it, were probably the first bank to have done a digital 130 - > wallet in Europe, the first bank to have done PFM in Europe in a 131 - > very shaky fashion, I would say, because you didn't play with the 132 - > right players at the time.
I think you weren't a sale for 133 - > many years. 134 - > But I remember those conversations and I remember 135 - > what stage the other banks in the region were at. I mean, we 136 - > were at the time working with, you know, Santander and Sabadell 137 - > and everyone else. The difference in comprehending new 138 - > technology and digital in BV versus other banks was 139 - > monumental, I would say, from 2010 to 2020 when I looked at 140 - > last.
So yeah, it's an interesting story that you've 141 - > been part of. 142 - > Gustavo Vinacua: Yeah. And then picking on something that you 143 - > said is, it was not only the digital piece that of course it 144 - > is still is a big part of the driver for change in banking, 145 - > but it was also then picking up the sustainability part. I 146 - > remember our chairman these days, the UVACE chairman, I'm 147 - > not there anymore, but I guess I still feel like that.
Carlos 148 - > Torres, he brought the sustainability into the 149 - > strategy. That was for me something that also triggered my 150 - > interest around sustainability. 151 - > That's a different conversation altogether, of course. But BBVA 152 - > was of the first ones really paying attention and doing real 153 - > stuff in channeling funds into the right businesses, in 154 - > embedding sustainability in the strategy.
And yeah, that pretty 155 - > much shows that leadership role of BBVA in trying to move and 156 - > evolve the financial industry into the right direction. 157 - > Duena Blomstrom: I mean, you were part of a very, very 158 - > interesting moment of it. So thank you for giving us a little 159 - > bit of insight in that. Speaking of which, I'm going to ask this 160 - > because I'm curious, if nothing else.
What part of that was 161 - > internal work on human systems. And is that kind of, was that 162 - > something that the bank was looking into seriously? 163 - > Like, how do we genuinely change mindsets towards transformation? 164 - > How do we make people be more emotionally intelligent?
How do 165 - > we make teams have the right kind of actions and behaviors to 166 - > be performance and so on? Was that part of the innovation bit 167 - > or was that considered more business as usual and we 168 - > shouldn't be touching it for now? 169 - > Gustavo Vinacua: No, I wouldn't say it was the innovation bit. I 170 - > would be crediting myself for having an important role in 171 - > that.
But innovation was in a way spearheading all this. I 172 - > remember at the very, very beginning we were testing Agile 173 - > and then not just Agile in terms of the methodology to develop 174 - > software, but then Agile in the framework, sort of a systemic 175 - > way in terms of the mindset, right? And then in the end, the 176 - > whole bank ended up transforming the organization into the agile 177 - > organization. 178 - > And thousands of people these days work in that way that is 179 - > creating a more liquid sort of environment.
But along that, we 180 - > created the purpose altogether, everyone involved in creating 181 - > the purpose. We were talking about the management model, 182 - > meaning that you 183 - > Duena Blomstrom: would have 184 - > Gustavo Vinacua: a safe environment, psychological 185 - > environment, meaning that you would feel safe in there to just 186 - > speak up and give your views. I remember talking. 187 - > Duena Blomstrom: That's really awesome.
If you remember any of 188 - > the people that were working with that, I'd love to have a 189 - > chat with them at some point. 190 - > Gustavo Vinacua: Yeah, absolutely. I know Yeah, 191 - > Duena Blomstrom: I'd love to read. 192 - > Gustavo Vinacua: Very much into this.
And I remember the talent 193 - > and culture people bringing the topic of feedback and training 194 - > each of us in this is you just give it this way, just get it in 195 - > this way. So it was a lot of different things all at the same 196 - > time that would prepare the organization to be a place where 197 - > you would be able to be performing, as you were saying, 198 - > feel great and so on. So, yeah. Happy to connect you with some 199 - > of the people 200 - > Duena Blomstrom: Thanks.
I'll keep you to that. I'll keep you 201 - > to that. I'm just curious. People that have managed it.
202 - > And it's very rare, to be honest with you, like having gone 203 - > through many other industries. And I know that both you and I 204 - > are not identifying as in fintech anymore. But kind of 205 - > what you what we see, I'm sure both of us in in various places, 206 - > is that attitude towards genuine openness, innovation, and the 207 - > way to do that in a sustainable fashion that will maintain our 208 - > kids in a normal world is all connected to practically having 209 - > this base of capability, that's human capability.
And I think 210 - > that's kind the most sustainable thing we can do for ourselves 211 - > these days is to focus on the human element of everything and 212 - > attempt to move that. 213 - > Gustavo Vinacua: Absolutely. 214 - > Duena Blomstrom: I would say that. 215 - > Gustavo Vinacua: Yeah, absolutely.
I keep being active 216 - > as a mentor of Rise Up, the Money 2020 initiative on 217 - > inclusion and diversity, especially for women having more 218 - > important prominent role in business. And I think we need to 219 - > keep doing more and more. We're still too far from where we 220 - > should be. And then the other part, which is the one that I'm 221 - > very much involved in these days, which is sustainability.
222 - > It's also very much linked to the purpose of people in life, 223 - > right? So we can still do business, healthy business, and 224 - > do good things for the planet and at the same time. 225 - > Duena Blomstrom: Ethical and business does exist and it is 226 - > going to be more and more necessary from here on, I would 227 - > say, and people being able to kind of be mindful about what 228 - > they're doing genuinely in a sense that that leaves good 229 - > marks on our lives and planet.
It's important. So I really am 230 - > glad to hear. And I'm going to ask you a little bit about what 231 - > you see the connection being between fintech and 232 - > sustainability and kind of what can fintech do more. Before 233 - > that, and just kind of to see where you fall on this, in terms 234 - > of something you said earlier on women in the industry, and I 235 - > tend to have a very strange opinion on this.
236 - > And I famously once told Barclays that if they want me to 237 - > lead a women's only event, they should have a midgets only event 238 - > as well. And they didn't like that. But I just, I lived in the 239 - > industry at a time where it was so fragmented in terms of girls 240 - > can be in this corner and pretend that they do understand 241 - > finance and technology, that it took a lot of get out of here or 242 - > all on the same level sort of fight to get anywhere.
But 243 - > equally, it was a time that the discussion on diversity in the 244 - > industry was just starting. And it feels like it ended abruptly, 245 - > if you ask me. 246 - > It started taking off and finding more intelligent ways of 247 - > bringing women into the evacuation. And it just kind of 248 - > tapered off and stopped that.
Yeah, it's hard to bring women 249 - > anywhere. And let's face it that the diversity conversations in 250 - > the world are in question today, and they are under attack today. 251 - > And I think it is more important than ever for at least us in 252 - > Europe, where we're still one of the last bastions of we can do 253 - > this the right way to keep pushing on those areas. 254 - > So thank you so much for your work in that area.
But how many 255 - > women are there now as compared to ten years ago in FinTech, you 256 - > think? 257 - > Gustavo Vinacua: I don't have the numbers, but I think I can 258 - > imagine that we're not a lot better at all recently, but it 259 - > was really on very specific markets in Spain. And it was 260 - > really, I would say, shame not really growing at all. So yeah, 261 - > we still have a lot to do.
And I like your comment on Europe 262 - > needing to keep the essence of what Europe stands for. And this 263 - > is also a bigger conversation when it comes to ambition. 264 - > And when you, of course, we know that it's a fragmented market, 265 - > the European Union, and it's difficult to scale and there's a 266 - > lot of things. And when you see numbers, we don't have as many 267 - > investments as The US, We don't have as many unicorns or this or 268 - > that.
But then I would love to have the ambition. I don't think 269 - > it's about ambition. I would love to have less friction and 270 - > easier to scale and this and that. 271 - > But what I don't want is that we want to just mimic the whole 272 - > thing that comes from The US.
And I just use it as an example, 273 - > it's a personal opinion, but I don't want the Elon Musk type of 274 - > thing. Of course, there's good things about what he has 275 - > achieved and everything. But then we could have more 276 - > ambition. We could figure out solving some stuff that we know 277 - > of.
278 - > We should go quicker. But let's not focus on mimicking the 279 - > characters and the type of things that most of them, they 280 - > don't really like it either. 281 - > Duena Blomstrom: I'm very happy to be honest on this podcast, 282 - > and whoever doesn't like it can stop listening to it. But 283 - > nothing of happening in The US is necessarily it's not 284 - > necessary.
It's a good idea right now. It feels to me like 285 - > it is terrifying, and I can understand. I now have you know, 286 - > we all have hundreds of colleagues in The US, and it's 287 - > it is a terrifying time for many, many people. 288 - > Hopefully, is just a moment of bravado and things will settle 289 - > down in an elegant fashion.
But if not, then realistically, in 290 - > the area we're in only, and that is South Of Spain, we have seen 291 - > an absolute influx of Americans that are no longer safe where 292 - > they are, and they need to go places where life is decent and 293 - > normal, and that's not The US in some places. So, yeah, thank you 294 - > for putting that out there. We can do, and it's a good point, 295 - > we can do capitalism without it having to be nauseous and 296 - > negative and killing those around us.
So I like that angle 297 - > a lot. 298 - > What you do today, that's a big concern, isn't it? So tell us 299 - > more about where you're at today and what you're building. 300 - > Gustavo Vinacua: Yeah, totally.
So and it has a lot to do, as 301 - > you said, because we can do healthy businesses and still be 302 - > good to the planet and society, meaning profitable businesses. 303 - > So that's what I'm doing. I decided to quit my corporate 304 - > career and joined forces with two co founders founding Net 305 - > Positive Labs. We're an innovation studio and a venture 306 - > builder on a side.
307 - > So we help companies adapt their businesses to make sure that 308 - > they can keep growing and being more and more profitable. But at 309 - > the same time, they would just have a better impact, more 310 - > positive impact in society and environment. So we combine 311 - > circular economy and regenerative economics with 312 - > innovation, sustainable innovation. So things from, 313 - > again, circular economy, waste management, energy.
And we try 314 - > to help them out adapt what they have these days, and also 315 - > identify new opportunities. 316 - > In some cases, we help them build new ventures, new 317 - > businesses that are going to have the sustainability angle. 318 - > It's for profit, of course, as you said, in terms of we can do 319 - > capitalism, but also with the right purpose. So it's for 320 - > profit.
We find ways to make it profitable and still have a 321 - > better impact. So that's what we do. 322 - > Duena Blomstrom: That's very awesome. More initiatives and 323 - > efforts like yours are needed in the world without a doubt.
And 324 - > from what you see today, what is the hot intersection between, 325 - > would we say, finance and sustainability? I mean, we've 326 - > just had, I think by the time our episode comes out, we've 327 - > just had Mateo on the show who has spoken extensively about why 328 - > it's important to have inclusion in various areas where there's 329 - > no such thing. In our case, because we come from these so 330 - > called highly digitized country, to put it mildly, that's not 331 - > necessarily quite as much of an emergency, but there are places 332 - > in the world where it is.
333 - > So what do you see in your new venture? 334 - > Gustavo Vinacua: Yeah. So there's plenty of intersection 335 - > between sustainability and fintech. FinTech is in the 336 - > hands, is in our daily activities.
Of course, payments 337 - > is an easy way to see that. But managing your finance, 338 - > everything, it's in the end part of our daily lives. 339 - > And in the same way, sustainability is part of our 340 - > daily lives. The green gas emissions are part of our daily 341 - > activities.
When you move from one point to another, when you 342 - > buy something, when you produce something just to be sold, 343 - > whatever, right? So in that sense, there's, of course, 344 - > there's a lot to be done in terms of financial inclusion, as 345 - > you know. And we've been doing that in Mexico, where it's more 346 - > evident, I would say, but there's a lot of financial 347 - > inclusion to be done in Europe as well and in other places. 348 - > And that is part of the ESG.
Sometimes we forget that the S 349 - > is for social. So we got to keep doing stuff and not just for the 350 - > environment. And there's ways to do sustainable and also 351 - > profitable financial inclusion. We have just done something in 352 - > Mexico, very interesting in that sense.
353 - > And then finding ways to channel the funds in the right 354 - > direction, of course, but selling products or services, 355 - > doing renting stuff where there's a lot of insurance that 356 - > can go in it, helping SMEs in figuring out their ways to 357 - > embrace sustainability, supply chains. You know that Scope 358 - > three is huge in so many industries and helping them to 359 - > go and find ways to do that in a more resilient way also allows 360 - > to do some supply chain financing embedded with 361 - > sustainability targets.
Interesting. And I'm forgetting 362 - > all the, of course, reporting and stuff that needs to happen. 363 - > But we have seen a lot also in lending, lending with specific 364 - > targets. 365 - > You can find ways to have specific incentives around 366 - > lending that would foster a more sustainable practice.
So yeah, 367 - > there's plenty. 368 - > Duena Blomstrom: I like that. I like that a lot because it's not 369 - > as clear as I would like it to be that if we genuinely want 370 - > this cascade of impact, then we need to gear funding of all 371 - > kinds, whether it's VC funding or institutional funding or 372 - > lending to create more good impact as a cascade effect. And 373 - > it's not as evident as that.
And I am actually, I was going to 374 - > ask you about this. It does feel to me like, and potentially this 375 - > is just my feeling and it's not correct, but almost like Europe 376 - > has a little bit closed their appetite window for innovation 377 - > in the same way that it existed, I don't know, seven, eight years 378 - > ago. 379 - > I would say that it's a lot less open and a lot less willing to 380 - > bring new stuff in, in a sense. What I see is, like, the 381 - > funding, if you look at new funding for startups that are 382 - > doing even impactful things, it's a lot more reduced than we 383 - > would have thought.
And I know that the world thinks that the 384 - > European Union is functioning on nothing but redistributing 385 - > people's taxes in various unclear ways. But practically, I 386 - > do not see as much funding as I would have liked to have seen 387 - > for new enterprises. I'm a I'm still a mentor for many boot 388 - > camps and and incubators. 389 - > Complaint is much louder these days, if you wish, in terms of 390 - > there's no such thing as grants, there's no such thing as 391 - > governments that are super involved in moving social 392 - > enterprises.
So there's the gap I see in some places. Do you 393 - > think that this is kind of fair for Spain as well? Or is it just 394 - > more of a European in other places? 395 - > Gustavo Vinacua: Look, I think that it's fair what you're 396 - > saying.
I do see AI wave sort of awaking a lot of the European 397 - > sort of appetite around doing stuff faster and nurturing and 398 - > supporting the wider innovation ecosystem and entrepreneurial 399 - > ecosystem to embrace AI in this case. I think that's the trigger 400 - > that is in everyone. The sustainability part, I hope all 401 - > the geopolitics and stuff happening, which is frightening. 402 - > Of course, it's not really slowing down the sustainability 403 - > agenda as much as it has been doing.
404 - > But no, I'm positive. I'm optimistic. I think that things 405 - > are going to start to happen. There's so many things we could 406 - > be doing.
Some other examples of the stuff that we do is 407 - > secondary markets. 408 - > So finding ways to keep stuff alive and extend the life cycle 409 - > of products. And that is something that has proven 410 - > business case and it could be scaled throughout the different 411 - > markets. So I see more stuff happening.
So I'm optimistic in 412 - > that sense. 413 - > Duena Blomstrom: That's good to hear. I'm glad that I was 414 - > pessimistic on that front. But here's a question for you that I 415 - > haven't actually asked anyone before, and I don't it's more of 416 - > an open question.
It's not necessarily something I'm 417 - > expecting you to immediately answer. But I don't seem to see 418 - > enough, how do I put this, human workplace in the sustainability 419 - > space, if that makes sense. 420 - > It tends to reason and we all kind of agree in theory, but in 421 - > practice, very little is done that what we are going to be 422 - > left with as unique selling point for us as individuals is 423 - > going to be our humanity now in this direct head to head with AI 424 - > that knows all the things and can do all the things.
So what 425 - > we have uniquely is, to my mind, what sustainability means is 426 - > what we can still count on in the future. I would have 427 - > expected there to be a wave of, I don't know, hundreds of 428 - > companies teaching you personally how to be a better 429 - > leader or thousands of companies trying to make sure that, you 430 - > know, kind of we've rebuilt our culture for telepathic 431 - > understanding of each other's objectives. I don't know, but 432 - > I'm saying that that entire area of what we need to do so that we 433 - > make humans sustainable is not really included in 434 - > sustainability in as clear of effect.
Is there a reason for 435 - > that? 436 - > Why are we only talking about energy and not human emotions as 437 - > well? 438 - > Gustavo Vinacua: No, that's a very good point. I think that 439 - > probably this is early days, even when sustainability has 440 - > been around for decades, but I would see the revamping and 441 - > energizing of sustainability is quite nascent.
But you're so 442 - > right. I guess that we, in the social part of the 443 - > sustainability on the ESG thing, it's been very much focused on 444 - > those very evident cases where you need to put some effort. And 445 - > this case that you are describing, the AI, I think it's 446 - > definitely been more prominent in the last few years, even when 447 - > it's been there for decades as well. 448 - > So totally agree.
We need to do more and put a lot of content 449 - > and meaning into that social part because it is an important 450 - > element in the AI. Wouldn't say it's a battle, but it feels like 451 - > a battle already, right? We need to find ways to prepare people 452 - > and that's no joke. The learning part is definitely important 453 - > here to make sure that we don't leave many behind, right?
454 - > So ultimately, we need to start doing more. So that's a good 455 - > white space to work on. 456 - > Duena Blomstrom: Right. So if anyone's listening to this and 457 - > you're still inside the belly of the beast, and you're a banker 458 - > who has or fin tech of any kind, you have always seen where we 459 - > should have done something on the human side, just come talk 460 - > to Gustavo and I, and maybe we'll start a new branch that's 461 - > human sustainability in enterprises.
Come up with a 462 - > couple of ideas, talk to us about it, and we'll try and 463 - > guide you towards making them happen. 464 - > Gustavo Vinacua: Absolutely. 465 - > Duena Blomstrom: Sounds really good. I'm really glad we've gone 466 - > through quite a number of things.
Of course, we haven't 467 - > exhausted by far our long journey and so on. We should do 468 - > another episode together at Money twenty twenty if we have 469 - > time after a couple of our events. But if not, I'd love to 470 - > have this conversation continue on LinkedIn. 471 - > Anyone seeing this episode can go ahead and get in touch with 472 - > both of us and continue learning about your amazing journey.
But 473 - > thank you so much for coming over today, Gustavo, giving us 474 - > this amazing perspective, not only about our region, but what 475 - > has happened as someone who's had a hat of both an innovator 476 - > and a banker and an entrepreneur from here on. Thanks a lot. 477 - > Gustavo Vinacua: Thank you. Thank you for inviting me.
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