Sweat Equity · 2026-07-02 · 56 min
The music industry has changed, but the artists who get it are winning. Steve Cardigan, founder of Putyouon Music Group, has built one of the most unique ecosystems in music - from curated playlists and events to a creative-led record label. In this episode, he breaks down what it really takes to make it in today's music landscape, from finding a repeatable piece of content that works to throwing events and booking artists. The ones keeping it simple are the ones crushing it. The strategies Steve shares go way beyond music. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. - WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: OR email us at podcast@marketingexamined.com - WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at - Follow Alex & Brian on Twitter and IG
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