Sweat Equity · 2026-06-08 · 19 min
Want to achieve $100M in annual revenue with your brand? Grüns, IM8, Mars Men & Create Wellness have done it in under 3 years, and they all follow the same playbook. In this episode, Brian breaks down the importance of a congruent funnel in the acquisition process. From identity-based and persona-based funnels to landing page strategy and social proof, we cover the exact principles behind what makes these brands convert at scale. Take these frameworks and throw them straight into your strategy. Enjoy the episode! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. - WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: OR email us at podcast@marketingexamined.com - WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at - Follow Alex & Brian on Twitter and IG
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