Sweat Equity · 2026-05-20 · 56 min
Want to learn how to build memorable brand experiences? In this episode, Brian Mazza - lifestyle entrepreneur and founder of HPL (recently acquired by Life Time) - shares his insights on how he scaled a fitness brand, where the industry is headed, and what it takes to stand out in today's content-driven world. Whether you're building a business or just obsessed with brand strategy, this one's for you. Especially if you're trying to cut through the noise in the era of short attention spans. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. - WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: OR email us at podcast@marketingexamined.com - WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at - Follow Alex & Brian on Twitter and IG
Why Founder Led Brands are Breaking Ecommerce w/ Devon Levesque76 / 100The Genius Who Forces Unknown Artists to Go Viral w/ Steve Cardigan$100M of Brand Partnership Advice in 38 Minutes w/ Ryan ChenThe $1.2B Funnel Strategy Every Brand Should Steal in 2026The $2 Billion Copywriting Secret Behind The Most Successful Ad Ever w/ Sam Parr