Sweat Equity · 2026-06-18 · 39 min
Breaking into an established category can be hard. Ryan Chen breaks down how he and his partner built Neuro from the ground up, secured a partnership with Mr. Beast, and carved out a unique position in a crowded market. From TikTok Shop to spend allocation, Ryan shares the marketing strategy behind one of the fastest-growing brands in the energy category. If you're building a brand in a competitive category, this one is for you. Enjoy the episode! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. - Make ads that win (without getting lucky): Turn your customer support into a revenue engine: - WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: OR email us at podcast@marketingexamined.com - WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at - Follow Alex & Brian on Twitter and IG
Why Founder Led Brands are Breaking Ecommerce w/ Devon Levesque76 / 100The Genius Who Forces Unknown Artists to Go Viral w/ Steve CardiganThe $1.2B Funnel Strategy Every Brand Should Steal in 2026The $2 Billion Copywriting Secret Behind The Most Successful Ad Ever w/ Sam ParrHow To Build a Brand SO Magnetic, Corporate Giants Beg To Buy w/ Brian Mazza