Why Your Pricing Has Nothing to Do With What You Charge | Ep 249

Episode notes

Know your numbers, grow your cash flow, and build a business that works for you. Start free with myColtivar. Most business owners set their prices based on what competitors charge, what feels right, or what they think customers will pay. None of those approaches have anything to do with the value your business actually delivers or what your business needs to be financially healthy. In this episode Steve breaks down how pricing actually works, the three most common pricing mistakes he sees, and why getting it right changes everything downstream from margin to cash flow to how fast your business can grow. If you have ever discounted work just to win it, this one is going to sting a little. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources.

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