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Is Your Business Really Generating Value? | Ep 253

Strategy Meets Finance · 2026-08-04 · 9 min

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Topics in this episode

business strategyWeighted Average Cost of CapitalCost of capitalreturn on invested capitalbusiness value

Episode notes

Know your numbers, fix your cash flow, and build a business that works for you. Start free with myColtivar. Most business owners look at profit on their income statement and assume the business is doing well. But profit and value are not the same thing. In this episode Steve breaks down why the majority of businesses are not generating returns above their cost of capital, what that actually means for the health of your company, and the one question every business owner should be able to answer about their strategy right now. If you have been measuring success by the bottom line alone, this one is going to change how you look at your numbers. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

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