
Strategy Meets Finance · 2026-01-26 · 12 min
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit The biggest mistake business owners make isn’t marketing, hiring, or growth. It’s ignoring financial literacy. In this episode, Steve explains how misunderstanding your numbers can quietly lock in a bad year before it even starts. He breaks down why profit doesn’t equal cash flow, how bad assumptions lead to bad decisions, and why leaders who don’t understand their financials end up working harder for worse results. If you want to focus on the right priorities and stop guessing with your business, this episode is a must-listen. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.
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