How AutoGuru's COO rebuilt their OKR system (and got everyone aligned)

Episode notes

Lucus West, COO at AutoGuru, takes us under the hood of how a disruptive Aussie startup reshaped its approach to goals, strategy, and getting everyone pulling in the same direction. From early OKR chaos and bloated to-do lists to a metrics-driven, tightly aligned rhythm that actually fires up the team—this episode is a practical blueprint for any business on the brink of outgrowing its goal-setting playbook. We talk buy-now-pay-later in the auto industry, creative startup hacks, the robot vs monkey balance in leadership, and how Lucus went from professional dancer to COO of a tech company. Buckle up.