OKR for Tech Leaders - How they actually work (and where they go wrong) with Andrew Murphy

Episode notes

In this episode, Tim joins Andrew Murphy for a live chat all about making OKRs work in the messy, real world of business—not just the theory. They unpack the early days of OKRs, what makes them powerful, and how the wrong leadership culture can quietly kill them. Tim shares the moment in his career that flipped his mindset from outputs to outcomes (spoiler: it involves 18 years of work that never made it to production). They also dive into product discovery, why most teams set OKRs too early, and the hidden danger of treating internal metrics like they're the outcome. Packed with war stories, practical advice and a fair bit of sarcasm, this is one of those episodes that’ll shift how you think about goal-setting—at every level of your business.